Hi! I’m Simon.

My career has meandered through web design, taken a detour into icon design before landing in product design.

I believe technology should be a multiplier for people in their work, enabling them to achieve things that aren’t possible without it.

Unlocking that potential requires cutting through the ambiguity that comes with solving hard problems. Throughout the design process I focus on creating clarity so that decisions can be made confidently and momentum is maintained.

I want to work with companies that are serious about solving hard problems and need someone who can cut through ambiguity to close the gap between what the product is capable of and what users' actually get from it.