Room Layout Templates · 3 min read
Adding market leading customisation and retain AUD $1m in annual revenue
Bigtincan’s Content Hub is a CMS that ensures sales people have the right content at the right moment.
Before & After
Problem
- Sellers want to customise Sales Room for each sale.
- A competitor’s solution created bottlenecks because Photoshop and InDesign were required for common graphic design techniques
- Waiting on a graphic designer frequently added days to the creation of a new Sales Room
The Redesign
Solution
I delivered a template builder that allowed sales people to customise a new Sales Room in minutes, while marketing retained control over branding, layout, and visual design.
Before
The same stale landing page for every sale
Uploading a logo is the only customisation option available to Sellers.
After
Customisable templates for every sales room
Three new widgets added to the existing template builder and full customisation of layout, fonts, and colours.
Phase 1
New Widgets
Three new widgets added to the existing template builder and full customisation of layout, fonts, and colours.
Phase 2
Layout builder polish
Pre-existing designs were used to improve the builder, but more polish was needed.
Phase 3
Locked sections and widgets
Whole sections or individual widgets can be locked, preventing modification when sales rooms are created.
Phase 4
Custom colours
Content managers can create palettes of colours that can be used in templates.
Custom fonts
Content managers can create palettes of fonts that can be used in templates.
Outcome
In 6 weeks we built an MVP template system
Using section-based layouts, we added three new widgets (Image, File, Welcome) to meet real customer layouts.
Customer chose to stay, preventing ~$1M revenue loss
Time to deliver MVP
Continual improvements to the builder followed the demo to lock in competitive advantage