Why I Design
Technology should be a multiplier. The best tools let people do things that aren’t possible without them, not a little faster. When the tools I needed don’t exist, I build them: 14 Figma plugins for the design team, and an MCP server that helps Claude build with our actual design system components.
Understand the problem before solving it. The problem definition is the part most likely to be wrong. When execution is cheap it’s tempting to build everything, but building the wrong things doesn’t make a team faster.
Build less, sooner. Shape Lab was feature-rich by the time it shipped, but it took too long to get there. Now I put something in the hands of users and iterate to find the right solution.
























