Hi! I’m SimonSenior Product Designer

Hi! I’m Simon,

a Sydney-based product designer, photographer and tool builder.

I got into product design sideways: web design first, then a detour into icon design.

  • Senior Product Designer

    Bigtincan · 2020–2025

    Lead designer on Content Hub, Bigtincan’s core product, used by 1,000+ companies. Shaped the Digital Sales Rooms direction, a six-week MVP retained an A$1M customer, and I redesigned Drive as a standalone product.

  • Product Designer

    Bigtincan · 2015–2020

    One of two or three designers as the company grew from one product into a multi-product platform. Launched Pitch Builder across web, iOS, Android and Windows, and overhauled the admin console.

  • Product Designer

    Shiny Things · 2011–2015

    Lead designer on Shape Lab, a geometry app for 5–7 year olds, featured in Apple’s Australian App Store hero banner and tested by teaching real lessons in real classrooms.

  • Senior UI Designer

    glyFX (PerthWeb) · 2006–2011

    Led a team of up to five designers, with hiring, onboarding and pixel-level quality standards for UI and icon work.

Each move brought me closer to the problem behind the interface.

Why I Design

Technology should be a multiplier. The best tools let people do things that aren’t possible without them, not a little faster. When the tools I needed don’t exist, I build them: 14 Figma plugins for the design team, and an MCP server that helps Claude build with our actual design system components.

Understand the problem before solving it. The problem definition is the part most likely to be wrong. When execution is cheap it’s tempting to build everything, but building the wrong things doesn’t make a team faster.

Build less, sooner. Shape Lab was feature-rich by the time it shipped, but it took too long to get there. Now I put something in the hands of users and iterate to find the right solution.

Simon Seeber taking a selfie inside a mirrored room of colourful hanging lights
Hello from Sydney!

What I’m looking for

A senior+ IC role on a product people depend on for their work, with problems big enough that getting them right is important, a team that values evidence over opinion, and room to help other designers grow.

Outside work I’m into photography, learning languages, and building Ikea furniture.

Got a big problem worth solving?

Reach out